Are we to give up on their generation seeing that the rise of the “religiously unaffiliated” continues to mass more followers? Or are we to acknowledge the crisis before us and be willing to do whatever God has called us to do to engage Millennials with the gospel of Jesus Christ?

Millennials think and feel differently than previous generations. Their behaviors, buying habits, and brand loyalty (or lack of it) are far less predictable than those of their parents, and certainly grandparents.